How I help companies
(PS: If you’re looking for freelancer resources, click here)
Content Strategy
Wondering what you can achieve with content? Or how to tie the esoteric idea of “content” to business goals? Let’s chat.
I typically work in one of two ways:
Strategy Kickstart: You know what you need, ish. But you need some help.
Full Strategy: You maybe have an idea or two but need to outsource this and get it done.
Content Planning
Ok, so you have a general strategy. But what type(s) of content should you create? What structures do you need to think about? How will you distribute, repurpose, atomize, franchise, and all the other content planning goodies?
If you’re stuck on these questions, let’s talk.
Working with me on this kind of project is like having a really good cab driver—I can get you to your destination quickly and know all the back roads to make the journey more efficient.
Writing
Whether we worked on strategy and planning first or if you already have that in place, you’ll ultimately need to get content written (blogs, ebooks, research, etc.).
As a fractional content leader, I can help you by either producing the content myself (smaller quantities) or acting as an editor and project manager for larger teams (both in-house and working with other freelancers)
At a high level…
Regionalization
Make sure your marketing and sales messages resonate in the US / across North America.
Ebook development
Get new leads and draw them in with an educational ebook.
Curriculum development
Build an Academy that drives loyalty, customer growth, and attracts new customers.
Editing and project management
I’ll work with your freelancers and coach your in-house writers to build a deep bench of capable creators.
Brand journalism
Make your customers feel like celebrities—and pull amazing content from their stories.
Customer success content
Help existing customers solve even more problems.